Case Study
SABCVA · Empower Virginia 2026
Full-service digital marketing partnership — from campaign strategy to 500+ registrations and a sold-out CEO Executive Lunch.
SABCVA (South Asian Business Council of Virginia) is a nonprofit dedicated to empowering South Asian entrepreneurs and businesses across Virginia through leadership, mentorship, and community guided by their motto, "When one of us rises, we all rise together." Empower Virginia 2026 was their flagship annual summit and pitch competition.
Scope of Work
- Paid Advertising — Google, Meta, LinkedIn
- SEO & Landing Page Setup
- GA4 & Conversion Tracking
- Organic Social Media Management
- Full Campaign Strategy & Execution
The Results
530+
Total Registrations
40
Paid CEO Lunch Seats ($225 tier)
409
Tracked Conversions (Google Ads)
400K+
Meta Ad Impressions
8,300+
Landing Page Visits (Meta)
186%
Social Follower Growth
Registration Growth
From under 50 registrations to 500+ paid tickets
Channel Breakdown
Google Ads
409 tracked conversions
Search & Performance Max campaigns
Meta Ads
400,000+ impressions
8,300+ landing page views
Best campaign: $0.26 per view
LinkedIn Ads
Tested to reach a professional B2B audience
Eventbrite Ads
7.5% supplementary ticket sales
Organic Social
Followers grew 150%
Top content: Congressman testimonial reel
Approach Highlights
- Built and managed Google Search and Performance Max campaigns targeting high-intent regional and national audiences
- Ran coordinated Meta campaigns across five audience segments (Pitch Competition, CEO Forum, Executive Lunch, Awards Gala, Networking)
- Tested LinkedIn advertising to reach a professional B2B audience
- Identified a mid-campaign registration friction point and redirected traffic to reduce steps to purchase
- Produced and promoted organic video content including a testimonial reel featuring a sitting U.S. Congressman, which outperformed paid channels on engagement
- Navigated a mid-campaign ad account disruption without losing campaign continuity
What They Said
"Thank you New Edge Digital Media and Marketing for your help with social media and end-to-end marketing to help us reach the broader audience"